Our mission is to truly become "the world's most versatile sauce," where consumers use our initial four sauces, All Star Gourmet Mild, Medium, Hot, and Hickory, every day in a number of different food experiences. From here, our mission unfolds to create healthy products that give consumers versatility and premium all natural ingredients at an affordable price point.

And as we move toward our interim goals, we will continue to actively market All Star Gourmet sauces through our "experience marketing" demonstrations in stores and through creative marketing and product sampling. You need to taste the sauce!

The Founders

Douglas "DJ" Warner - Chief Sauce Guy
dj@allstargourmet.com
Originally from Maryland, the Washington DC area's technology industry gave DJ six years of business sales and marketing experience. Having worked for Nextel and America Online, as well as Vista, a start-up computer design and management company, corporate life was a solid stepping stone to combine a passion for creative food and an entrepreneurial spirit. Launching Sauce Central, which anchors the product lines of All Star Gourmet, DJ looks forward to providing every consumer with the choice to use a healthy product that tastes great!

Mark "Socks" Leitner - Other Chief Sauce Guy
ml@allstargourmet.com
Like his business partner, Mark is a graduate from the University of Maryland - College Park. After receiving a BA in Psychology, he took a position in New York City at AltiTunes, a small and growing music retailer with stores in 'extraordinary locations,' including JFK Airport, Grand Central Station, and other high-traffic travel destinations. A victim of the entrepreneurial bug, Mark relocated to Los Angeles to start his own business, a sock company (hence his nickname). He then turned his attention and experience on all sides of the product-to-consumer sales cycle to Kozmo.com, a pioneering national "click and mortar" internet delivery service. After spending two years with Kozmo and experiencing the company's closure, he and Warner launched Sauce Central, a specialized sales, marketing, distribution and promotion company based in and around specialty & natural foods. Mark is driven by the satisfaction of establishing wonderful professional relationships and partnerships, and by selling something he truly believes in…healthy foods and beverage.

Our Story

After six years of business development and marketing with companies including, Nextel and America Online, DJ packed his Washington DC area belongings and headed west to meet his good friend Mark Leitner.

Both intent to create a company focused on healthy products made from all natural and/or organic ingredients, they found their aim in a bottle of southern style mustard based sauce that after tasting they deemed "The World's Most Versatile Sauce". In April 2001, d.b.a. Sauce Central was launched. After three months of local account development in the Los Angeles area and deliveries from the back of their Jeep Cherokees, Southern and Northern California distribution came into the fold when Whole Foods Market agreed to carry the line. With retail and food service accounts, All Star Gourmet continues to invent products that are not only healthy but appealing to the palate.

Stay tuned as our "Story" continues...

Sauce Central, LLC - All Star Gourmet
1909 ¼ N. Las Palmas Avenue
Los Angeles, CA 90068
(323) 969-9605
(323) 969-9659 - fax
info@allstargourmet.com

Press inquiries: Mark Leitner - ml@allstargourmet.com